Pink Flower

May 4, 2025

What Should Be on a Small Business Website? (The Essentials)

Pink Flower

May 4, 2025

What Should Be on a Small Business Website? (The Essentials)

Let’s be honest—planning a website can feel overwhelming, especially if you’re starting from scratch. But the truth is, most small businesses don’t need 15 pages and a fancy animation budget. They need clarity, trust, and action.

At SiteMint, we’ve built websites for salons, electricians, cafés, tutors, personal trainers—you name it. And while every project is unique, the best-performing sites usually have these core essentials.

1. Homepage That Answers “What Do You Do?” Fast

You’ve got 5 seconds. That’s how long it takes for a visitor to decide whether your site is relevant.
Your homepage should immediately show:

  • Who you are

  • What you offer

  • Where you’re based

  • Why they should care
    Add a strong call-to-action (CTA) and you’re off to a strong start.

2. About Page With Personality

People buy from people. A short, honest “About” section makes you relatable and trustworthy.
Tell your story. Show your face. Share your mission. No fluff—just clarity.

3. Service or Product Pages

Break down what you offer. List your services clearly, ideally with brief descriptions, price ranges, and even FAQs.
If you’re selling products, feature categories, photos, and clear payment/shipping options.

4. Testimonials or Reviews

Social proof builds trust. Feature real quotes from past clients with names, businesses, or headshots if possible.
Don’t have many reviews yet? Ask your last few happy clients and start small.

5. Contact Page That Works

You’d be surprised how many sites hide their contact details.
At minimum, include:

  • A working contact form

  • Email address

  • Phone number (if applicable)

  • Location or service area

Bonus: Add a simple map or embedded calendar for bookings.

6. Mobile-First Design

Over 70% of users browse on phones. Your layout, text, and buttons need to work perfectly on small screens.
At SiteMint, mobile responsiveness is baked into everything we build.

Final Word

A small business website doesn’t need to be complex—it just needs to work. It should help people find you, trust you, and book or buy from you.

If you’re not sure where to begin, that’s where we come in. SiteMint builds beautiful, fast, custom websites in just 72 hours—crafted to fit your business, your goals, and your voice.

Less guessing. More growing. That’s what we build for.

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©2025 SiteMint

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©2025 SiteMint

Fresh Websites

Delivered with Care.

©2025 SiteMint