A landing page is like a digital handshake. It’s often the first impression your audience gets—and it can make or break whether someone clicks away or becomes a customer.

But here’s the thing: most landing pages are built wrong.
Too much info. No clear goal. No reason to act.

At SiteMint, we’ve built hundreds of landing pages that convert, especially for small businesses who need results fast. Whether you’re promoting a service, collecting leads, or selling a product, this is your guide to doing it right.

What Is a Landing Page, Really?

A landing page is a single, focused web page designed to drive one specific action—like:

• Booking a consultation

• Signing up for a service

• Downloading a guide

• Purchasing a product

It’s not your homepage. It’s not your full site. It’s your conversion engine.

5 Elements of a High-Performing Landing Page

1. One Clear Goal (and One CTA)

Visitors should never ask, “What do I do next?”
Use one bold call-to-action button, repeated a few times across the page: “Book a Free Call”, “Get Your Quote”, etc.

2. Strong, Benefit-Focused Headline

Your headline should answer this: “What’s in it for me?”
Example:
❌ “Welcome to ABC Services”
✅ “Save Time with Professional Garden Maintenance in Glasgow”

3. Trust Builders

• Testimonials

• Google rating stars

• Client logos

• “Seen In” badges
  All of these reduce friction and boost confidence.

4. Scannable, Mobile-First Layout

Use bullet points. Keep sentences short. Break text up with icons or visuals.
More than 70% of users will view your landing page on a phone—so design for thumbs.

5. Speed & Simplicity

Your landing page should load fast and keep distractions to a minimum. No menus. No pop-ups. Just the action you want them to take.

Need a Landing Page That Delivers?

At SiteMint, we design landing pages that are clear, focused, and built to convert. Whether it’s a standalone promo or part of a bigger site, we can build and launch it in just 72 hours.

We’ve done this for:

• Local service providers

• Coaches and consultants

• Events and product launches

• Freelancers and creators

And we don’t just give you a page—we give you a tool that grows your business.

Want a landing page that actually gets results? Let SiteMint build it for you—fast, clean, and made to convert.